EXOGLOBAL
Background
Boasting over a million followers on X (formerly Twitter), EXOGLOBAL is a fanbase that provides news and updates for the South Korean boyband EXO.
My role & responsibilities
Freelance designer who worked closely with social media managers to brainstorm, conceptualize, and design engaging social content for EXOGLOBAL’s social accounts.
EXOGLOBAL wanted to spread awareness of a new song that Suho, EXO member and leader, was set to release called ‘Dinner’. A hashtag event was created to bring awareness to the song release and encourage people to check out the new song. The posters were created to mimic the look of an invitation to dinner. The large “YOU’RE INVITED” helped draw the user’s attention, letting them know the post is a call to action addressed to them.
To prepare for the release of EXO’s 5th full length album ‘Don’t Mess Up My Tempo’, EXOGLOBAL partnered up with EXO fanbases around the world to fundraise and increase album sales for the new release. Although the post did not boast high engagements, they still managed to raise over $6,000 and preorder over 10,000 copies of the album. This contributed to EXO selling over 1 million physical copies of their ‘Don’t Mess Up My Tempo’ album worldwide.
One of the largest social campaigns I worked on with EXOGLOBAL was a social campaign that allowed EXO fans to show support for EXO during a turbulent time in their career. I designed social media icons that fans could download for free and use as their social media profile picture. The resulting social post ended up reaching over 20,000 viewers with 13,000 retweets in a couple days, bringing fans together over a shared cause.
