Amazon

Background
Amazon is a global e-commerce site that sells physical and digital products. It accounts for roughly 40% of the U.S. retail e-commerce market, making it one of the largest e-commerce companies in the world. At Global Overview we help brands grow their presence on Amazon platforms using Amazon-curated customer insights to turn shoppers into buyers.

My role & responsibilities
As a visual designer on the Global Overview Studio team, I am responsible for:
- Transforming digital wireframes into display ads, brand stores, brand stories, product listing images, and A+ content
- Scaling creative assets for various screens and purposes
- Retouching AI photography to ensure accuracy

Product listing images
Product listing images are carousel images above the fold that showcases the item being sold. They are often the first images a shopper sees.

A+ content
A+ content allows brand-registered sellers to transform plain text product descriptions into visual descriptions on product detail pages by incorporating immersive elements such as photos, videos, and comparison charts.

Brand Story
Amazon brand stories are scrollable carousels located on a product detail page that allows brands to highlight their unique story, mission, and values. It allows brands the opportunity to visually connected with shoppers and share what sets them apart from competitors while showcasing their range of products.